How Online Radio Works

All people know about radios. However, the term online radio may cause some eyebrows to raise. Online radio is not that different from old-school radio; it involves streaming pre-recorded or live audio over the internet. Online radio is a new trend in internet-driven world, as it enables reaching people in various part of the world.

An online radio has three basic components;

  1. The source is the owner/manager of the stations; this component is responsible for providing audio inputs, including audio clips or files from CDs.

  2. The server is where all audio files go to before it streamed and shared with other people over the internet.

  3. The listeners include the intended audience of broadcasted audio. These people connect to the servers in order to stream online radios.

WHY PEOPLE LOVE ONLINE RADIOS

  • Advertisers benefits from online radio as people remember more what they hear online when it is accompanied by visual images.

  • Print ads that accompany online radio are also effective in evoking emotions of people. As a result, better response percentage is associated with high quality online radio ads.

  • The positive emotional impact of radio ads parallels that of television. Thus, online radio ad campaigns can be considered effective.

RESULTS OF INTERNET RADIO ADVERTISING IMPACT STUDY

  • In 2012, 42% of US broadband households connect to internet radio

  • Internet radio listeners comprise the following statistics: 42% households with children, 64% families that have their own home, and 22% homeowners that earn $100k annually

  • Radio and digital advertising both contribute in improved ad recall.

  • Online ad response increased by thrice the rate when people also listen to online radio

  • A number of internet users are also online radio listeners.

ONLINE RADIO IS COST EFFECTIVE

  • Running an online radio requires much less money compared with AM/FM programs. Moreover, there are various sites that people can use in hosting radio programs at very low prices.

  • Online production need not the involvement of professionals. Each person can make his own online radio and even invite friends or co-host to his programs

  • Files can be saved and stored for long periods of time.

BENEFITS OF ONLINE RADIO TO BLOGGERS

  • AFFORDABILITY AND GREAT START

It is now easier to reach more people with internet radio. People need not to worry anymore about paid time slots and buying every expensive equipment.

Setting up online radio only requires a computer/laptop and microphone as basic components.

Bloggers can also use online radio in increasing traffic to their sites and improving return rates of ad campaigns.

  • FREE AD CAMPAIGNS

Some websites already have a following, and internet radio is one way of maintaining these loyal listeners.

  • EXPANDED LISTENER BASE

In tradition radio, audio files are streamed only once. Thus, not all people have the chance of hearing their most favorite music or some important information. On the other hand, internet radio includes streaming, and listeners have the liberty of listening to materials that they prefer multiple times. Some podcasts are also created and uploaded so that people can download them and hear them at a later period.

  • INCREASED ACTIVENESS

As people are connected via the internet, in case of streaming-related problem, some listeners provide useful tips that can aid in smooth programming of online radios.

  • ONLINE RADIO IS EASY TO START AND TO ABANDON

Online radio are not really a stable mode of earning money, that is why advertisers and sponsors are sought by various radio stations. However, in case that there is really no remedy for a dying station, then the owner should just stop running radio programs

HOSTING ONLINE RADIO STATIONS

  1. USE THE COMPUTER AS STREAMING SERVER

People must possess sufficient technical knowledge and basic skills in using audio editing software, such as Audacity. Other important tools in streaming to a particular PCs server are the following:

  • Icecast

Icecast is free tool and allows people to stream audio material all week.

  • Broadwave

Broadwave is perfect for streaming through PCs and internet. Moreover, people need not to download software before they. Utilizing their website is really perfect for this matter.

  • Freecast

Freecast does not limit the number of listeners that can tune in. Users only need to ensure that their broadband can accommodate large numbers of streamers.

  1. USING THIRD-PARTY STREAMING HOSTS

  • Live365

Live365 hosts a number of radio stations that focus on wide range of topics. This is perfect for beginners who are looking for solid listener case.

  • BlogTalkRadio

This third-party streaming host is fairly easy to use and set up. In this streaming host, a radio station owner can start streaming after dialing a certain phone number. Then, guests who want to join may call in for approval.

  • Radio Streaming Services

This host is one of the latest internet platforms for streaming. It provides users with statistical data that are useful for businesses and for ad campaign use.

  • ShoutCheap

This provides online radio programmers with server for around $5/25 listeners. The price increases with increasing number of listeners. However, the perk of subscribing to this host is the possibility of increasing customers.